about

Why we made this

It started at a dinner party.

We were sitting around the table — couples, good friends, good wine — and somehow the conversation landed on intimacy card decks. Someone had tried one. Everyone had an opinion. The consensus was roughly the same: the sweet ones were too sweet, and everything else felt like it came shrink-wrapped next to a pair of fuzzy handcuffs.

One of us had the idea. The other didn't hesitate. Why not us?

We wanted something that looked beautiful on a shelf and meant business once it came off it.

We've been together long enough to know that the best parts of a relationship don't maintain themselves. Not because the love isn't there — but because life fills every available space. The work, the inbox, the endless domestic logistics of keeping everything running. By the time it's quiet, it's easy to just... stop there.

10pm is for the moment after all of that. When the day is finally done and the hours belong to you again.

We spent a long time on this. The design, the card stock, the copy, the packaging — everything was considered. We didn't want it to feel like a novelty. We wanted it to feel like something you'd actually be glad to pull off the shelf.

We hope you feel that. And we hope it takes you somewhere good.

— 10pm